![]() Steve Jobs was able to successfully bridge the gap between new technology and non-techie users by providing elements that looked familiar, such as a 3D address book icon on the iPhone to represent a user’s Contacts list. Skeumorphism was one of Apple’s key design principles. Its primary focus was to make icons and other UI elements look “real.” Designers had to keep light and shadow in mind to prevent objects from looking fake. Based on the Greek words “skeuos” (i.e., container or tool) and “morph” (i.e., shape), skeumorphism design took its cues from the physical world. Up until 2012, skeumorphism was the leading trend in digital design. Even though skeumorphism (i.e., creating 3D effects on a 2D surface) was very popular just a few years ago, designers now risk dating their websites or apps by using it. ![]() Gone are the days when designers used flashy illustration, animation, and ornamental elements to wow the user. Banking, Financial Services & Insurance.
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